Executive Team

Percy Rosenbloom III

President and CEO

Percy Rosenbloom III

Percy has served as President and CEO of SaniGLAZE International, LLC, since founding the company in January of 2000. A native of Jacksonville, Florida, Percy attended Vanderbilt University and the University of Florida. His working career began in his early teens working for Royal Services, Inc., his family’s janitorial contracting business. Royal was founded in 1914 by Percy’s grandfather, Percy Sr., and grew into a multi-state, multi-faceted enterprise under his visionary father, Percy, Jr.

Before starting SaniGLAZE International, Percy held several positions within the family enterprise: Plant Manager for Technical Materials, a boutique, light manufacturing company; General Manager for Royal Valet, a residential carpet cleaning company; President of Creative Management Systems, a developer of maintenance management software; and Executive Vice President of Royal Services, Inc.

Percy enjoys the challenge of serving and working with a diverse group of entrepreneurial professional companies who represent the SaniGLAZE brand in metropolitan areas across the U.S. and Canada. He understands the importance of blending individual creativity and drive with a shared vision and goals; he thrives on pushing the standards to remain a world leader and innovator in solutions for the restoration and preservation of tile and grout and other hard surfaces as well.

Percy is married with three grown children and several grandchildren that keep him on the run. He is active in his church, Riverside Presbyterian, having served as a deacon and elder. Percy also serves actively in the Rotary Club of Jacksonville, the Winston (formerly Yates) Family YMCA, the Memorial Park Association,  and on the Executive Board of the North Florida Council of the Boy Scouts of America. He likes to stay fit by hitting the Y  gym in the early morning and cycling with the North Florida Bicycle Club. He also enjoys scuba diving and croquet.


Bill Proctor

Chief Financial Officer

Bill Proctor

Bill joined SaniGLAZE International in 2008. He is a CPA and began his career in public practice. He has over 30 years of experience in a variety of industries. Bill is a graduate of the University of Florida and believes that the Gators will rise again. Bill and his wife, Carol, have raised a son who recently graduated from college and is showing signs of being self-sufficient, a matter of great pride and relief for his parents.


Joel Mitchell

Executive Vice President

Joel Mitchell

Joel Mitchell is, and has been, the Executive Vice President in charge of product development, franchise sales, and marketing since the inception of SaniGLAZE International in 2000. From April 1997 through December 1999, he served as general manager and director of brand development for Royal Services, Inc. and was assigned exclusively to the creation of the SaniGLAZE Program.

Joel’s knowledge of the Royal operation dates back to 1973, when he first worked for Royal’s subsidiary, Watchman Products, Inc. Watchman Products became Creative Leisure, Inc., where Joel served as president in product development and advertising for products manufactured for various industries in the company’s Tennessee-based manufacturing facility. Joel also has gained related industry experience in janitorial chemical sales and equipment prior to re-joining Royal.

Joel’s real passions at SaniGLAZE are visions for new product development and new additions to the franchise network.

Joel is a graduate of the University of Florida with a degree in advertising. He and his wife, Barbara, have been married 30 years. Joel likes to fish in both fresh and salt water and occasionally joins in on a wing-shooting trip.


Hoyt Rosenbloom

Vice President of Operations

Hoyt Rosenbloom

Hoyt Rosenbloom is the Vice President of Operations at SaniGLAZE International, where he analyzes and improves organizational processes, and works to improve quality, productivity and efficiency. He also helps manage the marketing department and serves on the SaniGLAZE Marketing Advisory Committee. He is one of three Rosenbloom family members currently at SaniGLAZE, and enjoys working alongside his father, CEO, Percy Rosenbloom, and his brother, Carter Rosenbloom.

Hoyt is familiar working in a family business setting. Before joining SaniGLAZE, he spent eight years as a Valuation Analyst for Sheldrick, McGehee, & Kohler, a business valuation firm focused on providing valuations for small to medium sized privately owned companies, where his uncle, Steve Rosenbloom, serves as the president. Prior to that, he worked at FCC Equipment Finance, a commercial finance company focused on providing loans for construction equipment.

Hoyt graduated from the University of Florida in 2002 with a BA in Business Administration, and received his MBA in 2012 from the University of North Florida.

In his off time, Hoyt enjoys spending time with his two daughters, cooking, and being outdoors, either on his bike or on the boat.


Rich Stewart

Senior Training and Technical Director

Rich Stewart

Rich Stewart has been a key resource in the SaniGLAZE Program since its inception. He has been highly involved in every development and all new product launches. Rich has trained hundreds of technicians for SaniGLAZE service professionals from coast to coast, plus Alaska, Hawaii and Canada. Prior to coming on board with SaniGLAZE International, Rich spent 20 years as a project manager and HR manager for Royal Services, SaniGLAZE International’s parent company.


Chip Wilkening

Vice President Of Business Development

Chip Wilkening

Chip joined the executive team at SANIGLAZE International in May 2014.  Chip is a Certified Building Service Executive (CBSE) who has vast experience in commercial, industrial, manufacturing, medical and entertainment facilities.  Chip has over 24 years experience bringing innovative solutions to the facility services industry including owning his own company, and managing and growing two large facilities service companies.  Chip has extensive knowledge in floor care and holds many IICRC certifications.

Chip began his building services career with a family owned company, Wil-Kleen Building Services in Illinois. Chip then founded Crystal Clean Building Services in North Carolina, which he sold after six years of successful operation. Chip became the regional manager for Sunstates Maintenance Corporation and after four years and was recruited to become the Division Support Vice President and Leadership Team member for MMMM, a large mid-western maintenance company, where he worked for ten years. MMMM purchased Royal Services (the founding company of SaniGLAZE) which led to his eventual position at SaniGLAZE International.

Chip enjoys working with facility managers and interfaces daily with businesses across the United Sates helping to bring the best tile and grout maintenance solutions to our customers. His knowledge of the industry has been a tremendous asset to SaniGLAZE and its service providers.

Chip attended Iowa State University and studied mechanical engineering and business.  Chip has traveled the world while serving 8.5 years in the United States Marine Corps including assignments at US Embassies and the Gulf War. Chip is married and has three children, including a daughter who attends Florida State University.  He enjoys fishing and biking on the beach.


Carter Rosenbloom

General Manager

Carter Rosenbloom

Carter serves as the General Manager of SaniGLAZE International. Starting in January 2019, he has taken on numerous roles in the company such as marketing and logistics. If there is an area that needs assistance, he is there to help. As a Rosenbloom, working with his Father, CEO, Percy Rosenbloom III, and brother Hoyt, he is proud to be a part of the SaniGLAZE family business.

After graduating from Mercer University in 2006, Carter quickly went to work for a local beer distributer as a sales representative. In 2008 Carter went to work for his mother, Betty Rosenbloom, at IDCards.com. Carter took over the business in 2010 when Betty retired. IDCards.com was started by Carter’s grandfather, Percy Rosenbloom Jr.,in 1978 under the original business name Photokards. It is the oldest business still running in the Rosenbloom family.

When not working, Carter enjoys spending time with his wife and two children and when finds the time, he likes to build furniture in his woodshop.